Unbranded; without a registered trademark.

 

"Mark Strong is credited with inventing the ‘but’ movie credits game. In 2012, he suggested to his friends, film critics Mark Kermode and Simon Mayo, that during opening film credits, rather than an ‘and’ there should be a ‘but’ in the titles to warn the public of the upcoming appearance of a bad actor. So while Apocalypse Now would read ‘starring Martin Sheen, Marlon Brando…and Harrison Ford’, a movie like Django Unchained would read ‘starring Jamie Foxx, Christoph Waltz, Kerry Washington…BUT Quentin Tarantino.’ Listeners to Kermode and Mayo’s weekly radio show have come up with an endless number of movies where the ‘but’ would be applicable. In early 2013, while on the radio show, Strong suggested that one day he probably would be ‘hoisted by my own petard’."

"Mark Strong is credited with inventing the ‘but’ movie credits game. In 2012, he suggested to his friends, film critics Mark Kermode and Simon Mayo, that during opening film credits, rather than an ‘and’ there should be a ‘but’ in the titles to warn the public of the upcoming appearance of a bad actor. So while Apocalypse Now would read ‘starring Martin Sheen, Marlon Brando…and Harrison Ford’, a movie like Django Unchained would read ‘starring Jamie Foxx, Christoph Waltz, Kerry Washington…BUT Quentin Tarantino.’ Listeners to Kermode and Mayo’s weekly radio show have come up with an endless number of movies where the ‘but’ would be applicable. In early 2013, while on the radio show, Strong suggested that one day he probably would be ‘hoisted by my own petard’."