Time on Jonathan Ive:
To watch him with his workmates in the holy of holies, Apple’s design lab, or on a night out is to observe a very rare esprit de corps. They love their boss, and he loves them. What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money.
On the off-chance you haven’t made your final beer run, on this, our true national high holy day, here’s a public service announcement from the folks who brought you “the weekend.”
Pre-game accordingly.
Love this ad.
The narration is pitch-perfect. The temptation to layer in douchey/wealth overtones must have been pretty big. That they focused on craftsmanship over luxury was probably dictated by the economic climate. Really dig the description of the lapel process.
“When there’s a better way to make a suit, we’ll change.”
Hear the sadness, too?
lamb:
Keep this handy for when you get disillusioned with people. It’s a letter from the the brothers who invented the po’ boy sandwich in New Orleans in 1929, during a streetcar conductors strike. Sandwich as solidarity.